Fitness Products Direct

Fitness Products Direct is focused on providing the highest quality equipment. Each piece of equipment is backed by decades of experience in fitness and weightlifting. Fitness Products Direct is passionate about using only premium materials, while thoroughly testing their products to ensure quality. Fitness 4 Home Superstore is just as dedicated to improving your home fitness journey and experience. Find top of the line products at our Phoenix, our I-10 Superstore, or Scottsdale locations.

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Filter by Equipment Type

All Equipment Types DumbbellsKettlebellsOlympic Bars & CollarsOlympic Plates & SetsRubber Bumper PlatesStrength EquipmentWeight BenchesWeight Storage Racks

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  Fitness Products Direct Olympic Rubber Grip Plates

  Fitness Products Direct Olympic Rubber Grip Plates – Encased grip plate with stainless steel center ring-Iron Bull logo.

  Prices from
  $6.25 to $112.50
  

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• SALE!

  

  Fitness Products Direct Powder Coated Kettlebells

  Fitness Products Direct Powder Coated Kettlebells feature a matte powder coating, which provides superior grip compared to glossy enamel and resists chipping.

  Prices from
  $18.00 to $140.00
  

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• SALE!

  

  Fitness Products Direct Rubber Hex Dumbbells

  Fitness Products Direct Rubber Hex Dumbbells – made of solid cast iron with a protective black rubber coating.

  Prices from
  $22.50 to $450.00
  

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• SALE!

  

  Fitness Products Direct Olympic Rubber Bumper Plates

  Fitness Products Direct Olympic Rubber Bumper Plates – High quality rubber bumper plates, durable construction.

  Prices from
  $28.95 to $90.00
  

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• SALE!

  

  Fitness Products Direct – Olympic Curl Bar

  Fitness Products Direct – Olympic Curl Bar Hard Chrome finish with a 28mm diameter

  Price: $195.00
  Sale Price: $139.00  You Save: $56.00
  

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• SALE!

  

  Fitness Products Direct – 6′ Olympic Bar

  Fitness Products Direct – 6′ Olympic Bar accommodates 2” Olympic plates, with a 300lb. weight capacity.

  Price: $275.00
  Sale Price: $199.00  You Save: $76.00
  

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  Fitness Products Direct – 7′ Olympic Bar – 1200 Test

  Fitness Products Direct – 7′ Olympic Bar accommodates 2″ Olympic plates with a 1200-Pound weight capacity.

  Price: $325.00
  Sale Price: $229.00  You Save: $96.00
  

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• SALE!

  

  Fitness Products Direct – Olympic Shrug Bar

  The Fitness Products Direct – Olympic Shrug Bar is made of solid steel, with a weight capacity of 1000 lbs.

  Price: $325.00
  Sale Price: $229.00  You Save: $96.00
  

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  Fitness Products Direct FID Bench

  The Fitness Products Direct FID Flat / Incline / adjustable bench is the perfect bench for your home strength training workouts.

  Price: $599.00
  Sale Price: $399.00  You Save: $200.00
  

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• SALE!

  

  Fitness Products Direct – 3 Tier Dumbbell Rack

  The Fitness Products Direct – 3 Tier Dumbbell Rack is a universal 3 Tier tray-style design.

  Price: $599.00
  Sale Price: $399.00  You Save: $200.00
  

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  Fitness Products Direct 260lb Olympic Rubber Bumper Plate Set

  Fitness Products Direct 260lb Olympic Rubber Bumper Plate Set – Includes (2) 45 lb, (2) 35 lb, (2) 25 lb, (2) 15 lb, and (2) 10lb Plates.

  Price: $691.00
  Sale Price: $547.90  You Save: $143.10
  

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  Fitness Products Direct – 3 Tier Dumbbell/ Kettlebell Rack

  The Fitness Products Direct – 3 Tier Dumbbell/ Kettlebell Rack is a universal 3 Tier tray-style design, that easily converts from angled to flat position to hold standard dumbbells, hex dumbbells, or kettlebells.

  Price: $799.00
  Sale Price: $599.00  You Save: $200.00
  

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  Fitness Products Direct 255lb Olympic Rubber Grip Plate Set

  Fitness Products Direct 255lb Olympic Rubber Grip Plate Set – Encased grip plate with stainless steel center ring-Iron Bull logo.

  Price: $828.75
  Sale Price: $637.50  You Save: $191.25
  

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  Fitness Products Direct Rubber Hex Dumbbells 5-75 lb. Set

  Fitness Products Direct Rubber Hex Dumbbells 5-75 lb. Set – solid cast iron with a protective black rubber coating.

  Price: $3,600.00
  Sale Price: $2,700.00  You Save: $900.00
  

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  Fitness Products Direct Rubber Hex Dumbbells 5-100 lb. Set

  Fitness Products Direct Rubber Hex Dumbbells 5-100 lb. Set – solid cast iron with a protective black rubber coating.

  Price: $6,300.00
  Sale Price: $4,725.00  You Save: $1,575.00
  

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  Fitness Products Direct Rubber Hex Dumbbells 5-50 lb. Set

  Fitness Products Direct Rubber Hex Dumbbells 5-50 lb. Set – solid cast iron with a protective black rubber coating.

  Price: $1,650.00
  Sale Price: $1,237.50  You Save: $412.50
  

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