About Us

Who We Are

Owners: Bob Lachniet & Tina Chen

Fitness isn’t just something we sell — it’s something we truly believe improves lives.

Our entire premise is simple: help people improve their quality of life — not just short-term, but for years and decades to come. That’s why our philosophy has always been built on three things:

  • High-quality equipment
  • Real knowledge and honest guidance
  • Top-level service that actually continues after the sale

We’re proud of what we’ve built, and we believe we’re proof that the American dream still exists: work hard, take care of people, do what you say you’re going to do — and success will follow.

Our Story

Fitness 4 Home Superstore, Inc. was founded in 2004 by industry veteran and company President Bob Lachniet, alongside partner and CFO Tina Chen.

We are an Arizona owned and operated company — run by hands-on owners who are involved every single day. When you shop with us, you’re not buying from a faceless online company… you’re working with a local team that takes pride in doing things the right way.

Over the years, we’ve grown into a nationally recognized specialty fitness dealer, including:

  • A+ rating with the BBB
  • 4.8 Average Google Rating
  • National distributor status for many of our major brands

And while we’re proud of those achievements, what matters most to us is simpler:
taking care of our customers and earning their trust — one person at a time.

What We Do

We carry everything you need to build a complete fitness space — whether it’s in a spare bedroom, a garage, a dedicated home gym, or a full commercial facility.

But we don’t just “sell equipment.”

We listen first. We ask questions. We learn your goals, budget, limitations, and preferences — then we help you choose the right solution with real guidance (not sales pressure).

Our Divisions

Fitness 4 Home Superstore

Our consumer division provides premium home fitness equipment to Arizona residents through our three retail locations in Phoenix and Scottsdale.

We’re anchored by a 12,000 sq. ft. distribution center and showroom in Phoenix, which allows us to keep product moving quickly and support our customers better than anyone.

Shop online: Fitness4Home.com

Commercial Fitness Superstore

Our commercial division works with businesses and organizations throughout Arizona, including:

  • Apartments & multi-housing communities
  • Corporate fitness centers
  • Schools & universities
  • First responder facilities
  • Hospitality, clubs, and more

Learn more: Fitness4Home.com/Commercial

Pricing & Financing

At Fitness 4 Home Superstore, pricing ranges from simple accessories to complete luxury fitness spaces — it all depends on your goals, budget, and what you want to build.

We help match equipment and services to your specific needs, so you get the best value for every dollar invested.

Financing options include:

  • 0% promotional financing through Synchrony Bank (OAC) on eligible consumer purchases
  • Lease and financing options for commercial clients

Our Stores (Serving the Entire Phoenix Metro Area)

Our stores are centrally located to serve customers throughout the Valley, including:
Phoenix, Scottsdale, Gilbert, Tempe, Paradise Valley, Fountain Hills, Cave Creek, Queen Creek, Glendale, Peoria, Ahwatukee, and more.

Want help planning your layout?
Bring us your room dimensions and we’ll help you design the perfect setup — maximizing space, flow, and functionality.